Mission and Approach

An unique mission follow by a comprehensive approach to create and market innovations and products and provide services.

The mission of THE A COMPANY is

To create and market innovations and products through the strategic application of African know-how and the sustainable use of raw materials to provide you with the greatest possible benefit and enjoyment while preserving our natural environment

To achieve our ambitious mission, we at THE A COMPANY Group work both on the African continent and beyond its borders in a functional multisectoral context

Our multidimensional functional areas

Upcycled Food Innovations
Regenerative Material Innovations
Lifestyle Product Innovations

Within our multidimensional areas of activity, we have established various companies to carry out our mission:

Circular Cleantech Upcycled Food and high-quality Food Innovations
Food and Beverages Innovation

Creation and distribution of upcycled food and ingredient innovations through the upcycling process, as well as the creation and distribution of high-quality food, beverages and snack foods, both using raw materials of African origin and African know-how combined with modern processing techniques.

Circular Cleantech Materials Innovations and Regenerative Materials Innovations
Regenerative raw materials

Creation and distribution of novel bio-based, biodegradable materials as substitutes for traditional plastics or for use in cosmetics & home care or functional textiles, as well as creation of regenerative material innovations both through upcycling processes of food waste and by-products of industrial valorisation of raw materials of African origin unfit for human consumption.

Lifestyle Product Innovations and Non-Food Well-Being Consumer Products
Non-Food and Lifestyle

Creation and distribution of Non-Food and Lifestyle Innovations using raw materials of African origin and African know-how combined with modern processing techniques.

Circular Cleantech Upcycled Food and high-quality Food Innovations
Food and Beverages Innovation

Creation and distribution of upcycled food and ingredient innovations through the upcycling process, as well as the creation and distribution of high-quality food, beverages and snack foods, both using raw materials of African origin and African know-how combined with modern processing techniques.

Circular Cleantech Materials Innovations and Regenerative Materials Innovations
Regenerative raw materials

Creation and distribution of novel bio-based, biodegradable materials as substitutes for traditional plastics or for use in cosmetics & home care or functional textiles, as well as creation of regenerative material innovations both through upcycling processes of food waste and by-products of industrial valorisation of raw materials of African origin unfit for human consumption.

Lifestyle Product Innovations and Non-Food Well-Being Consumer Products
Non-Food and Lifestyle

Creation and distribution of Non-Food and Lifestyle Innovations using raw materials of African origin and African know-how combined with modern processing techniques.