THE A COMPANY Group is an international group of companies specialising in the development and distribution of food, non-food, lifestyle and materials innovations and products based on African know-how or raw materials of African origin.
Our mission is
To create and market innovations and products through the strategic application of African know-how and the sustainable use of raw materials to provide you with the greatest possible benefit and enjoyment while preserving our natural environment
To achieve our ambitious mission, we at THE A COMPANY Group work both on the African continent and beyond its borders in a functional multisectoral context
Within our multidimensional areas of activity, we have established various companies to carry out our mission:
Creation and distribution of upcycled food and ingredient innovations through the upcycling process, as well as the creation and distribution of high-quality food, beverages and snack foods, both using raw materials of African origin and African know-how combined with modern processing techniques.
Creation and distribution of novel bio-based, biodegradable materials as substitutes for traditional plastics or for use in cosmetics & home care or functional textiles, as well as creation of regenerative material innovations both through upcycling processes of food waste and by-products of industrial valorisation of raw materials of African origin unfit for human consumption.
Creation and distribution of Non-Food and Lifestyle Innovations using raw materials of African origin and African know-how combined with modern processing techniques.
THE A COMPANY Group’s first innovation was created in 2018: Innovative and healthy drinks made from cocoa shells and cocoa juice. Based on traditional African knowledge, our founder succeeded in creating and marketing the world’s first innovation from the so-called waste products of traditional cocoa processing. Despite the various challenges and adaptations that our founder has had to face, our main objective has remained the same: to bring to the market innovations and creations that credibly serve the following themes: Fairness, Health and Sustainability.
to enable the efficient use of resources, following the unique sustainable and circular way our African ancestors used natural resources.
We believe in the potential of African - traditional - knowledge for the sustainable use of our scarce resources. That is why we use this knowledge, passed down through generations, as the basis for our innovations
We ensure not only unique product characteristics, but also consistent product performance. After all, sustainability must not come at the expense of our customers' health and well-being
Our aim is not to offer solutions that, like many products, simply follow a short-lived trend. We want to inspire with solutions that not only meet environmental and economic requirements, but also stand the test of time
Adapted structure to fulfil the same vision
The mission to make the special role of African traditional knowledge and practices even more visible in our everyday lives was set by our founder, Dayog Kabore, already in 2015 and 2016 as part of his academic work. Despite existential setbacks and experiences of racism of all kinds, he never gave up and managed to see every challenge as an opportunity to develop as a person and to redefine himself as an entrepreneur. He brings this resilience and adaptability to his brands.
“It always seems impossible until it’s done”
Nelson Mandela
Dayog Kabore is an award-winning food entrepreneur, political scientist and multilingual consultant
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Get in touch for unsolicited applications for an internship or freelance work in the area of social media.
THE A COMPANY Group (TAC) is an internationally operating organization committed to the creation of innovations and products based on African know-how or raw materials of African origin.
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